PRIVACY POLICY

Your Privacy is Our Concern
Your privacy is our top priority.  Please read these Terms and Conditions carefully.  By accessing this website and any pages hereof, website visitors (hereinafter known as, ’you’) are indicating that they have read, acknowledge and assent to be bound by these Terms and Conditions.  We are providing you with this Privacy Policy & Practices (hereinafter known as, ‘Privacy Policy’) because we understand that you are concerned about privacy.  This Privacy Policy pertains to website(s) (hereinafter known as, the ‘Site’) owned and operated by 5SD and/or on behalf of its affiliated websites including but not limited 5SD (hereinafter known as, ‘us’ or ‘we’).  This Privacy Policy describes how personal information about you may be collected, used and disclosed by us in the course of serving you, your account and business operation.  It also describes how you can opt out of some uses of personal information.

This Privacy Policy is incorporated into and is subject to our Terms and Conditions as part of Legal Notice.  Your use of our services, including this Site and any personal information you provide us remains subject to the terms of this Privacy Policy and our Terms and Conditions.  If you do not agree with this Privacy Policy, please do not use this Site.  Please review this Privacy Policy carefully.  The effective date of this Privacy Policy is: December 1, 2010.

Protecting Your Information
Our servers use the latest encryption Secure Socket Layer (SSL) encryption technology and adopt a variety of appropriate security measures to safeguard your personal information when you fill in, submit, access your personal information as well as placing an order via the online channel.  Personal information with payment cards details are transmitted via SSL technology and encrypted into databases maintained by reputable payment gateway providers.  The providers are required to keep the banking details and financial data confidential in their systems.  We do not have access to such systems at all.

Use of Cookies
When visiting a website, cookies are small files that the website transfer to your computer in order to enable the website to recognize your internet browser; capture and remember certain information.  In essence, cookies help 5SD to remember and process the items in your order, save your preferences, keep track of promotional offers or add items to your wish list for future visits.

Links to Third Party Website
From time to time and infrequently we may promote, offer or include third party products or services on our website.  The third party websites or links have separate and independent privacy policies that are in no way connected to 5SD.  In particular, certain providers may have facilities that are located or in a different jurisdiction than either you or us.  If you elect to proceed with a transaction that involves the services of a third party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.  Hence, we have no responsibility and are not liable for the contents, activities or policies of those linked websites of third party.  In protecting the integrity of 5SD online websites, we welcome any comments about those third party websites or links.

Non-Disclosure of Personal Identifiable Information
5SD does not disclose, sell, transfer, trade or otherwise pass on personal identifiable information to external or third parties.  Information is only transferred when it is required for us to service you, your account or in conducting our business and provided those external or third parties agree to maintain all information strictly confidential.  Information may also be released if required by enforcement agencies to comply with law, for fraud prevention, or to safeguard other users’ rights, safety or properties.  Non-personal identifiable information is aggregated as statistics for enhancing customers’ online viewing experience.

Type of Information We Collect
We collect information from you when you register on our site, place an order, subscribe to our newsletter or fill out a form.  When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, billing or mailing address, credit card number, credit card expiration date and/or other relevant information in connection with your order.  This allows us to process and fulfill your order and to notify you of your order status.  You may, however, visit our site anonymously as a guest customer but kindly take note that the privacy policy covers both registered customers and guest customers.

We may personalize your online viewing experience by using your transactions and site behavior to shape our recommendations about the products and/or services that might be of interest to you.  We may also use the information we collect to occasionally notify you about important functionality changes to the website, new services, and special offers we think you may find valuable.  We send this information to you if only you allowed us to do by checking ‘Newsletter/Email/Blog Subscriptions’ box on your account.  You always can unsubscribe your email address via email list subscription preferences on the Account Profile page.  We may also retain data that you provide on this website, even if you do not fully complete an order or a newsletter subscription.  Any data you entered on this website may be used to contact you and enquire if there is something wrong on your side that we can assist to help you complete the order, or offer you a reason to come back to us and complete a transaction.  In addition, our system retains certain digits of your payment credit/bank card, normally the standard practice of the first four and the last four digits, the purpose of which is to verify the payment credit/bank card number in the event of an exchange, replacement or return in connection to your order(s).

Collection & Uses of Information
Your personal information and non-personal information may be shared for any purpose among 5SD and among its service providers for limited purposes, including fulfilling customer reservations; offering certain products and services in connection with our Site; communicating to customers; providing customer service; enhancing and improving customers’ online experience; enabling access to our partners’ sites; providing a personalized online experience; and completing credit card transactions.  Otherwise, except for the purposes described in this Privacy Policy, we do not share your personal information with any other third parties unless we have your permission.  By accessing our Site, you indicate your acceptance of such use of your personal information.

When using our Site, you may be asked to voluntarily provide certain personal information.  You can use our Site without creating an account, but you may need to create an account if you want to take advantage of certain time saving features, privileged customers exclusive features, special offers, extra viewing benefits, loyalty program and promotional events.  In addition, upon you placing for an order we may request that you provide us certain information in our shopping cart system or similar purchasing or registration materials.  When you place a purchase order or reservation of product, we may request your name, email address, billing address, phone number, credit card number and expiration date.  We may also ask for personal information when you contact our customer care department or other customer support departments.  This will allow us to assist you better and to protect your confidentiality and security by verifying your identity.  Your service usage information is collected and stored by our offices locally, and subsequently transferred to a centralized database in designated regional offices.  This facilitates aggregated trend analysis used for service management purposes such as planning new office locations, evaluating service types, customer preferences, and advertisement planning.  We will take all steps reasonably necessary to ensure your data is treated securely and in accordance with this Privacy Policy.  By submitting data to us and/or accessing our Site, you consent to such transfer, storing and processing, unless you inform us otherwise in writing at the address provided below in ‘Contact Us’.  In addition, your business with us is valued and we may use the record of your service usage to send you via postal mail or email, communications such as customer surveys or promotional offers and benefits.  You may ‘opt-out’ or choose to be excluded from these communications by replying to the address provided in our postal mail or emails to you, or by contacting us as provided below in ‘Contact Us’.

Tracking Technology – As a part of our standard data collection process, we collect the e-mail addresses of those who communicate with us via e-mail.  We may track your movement within the Site, the pages from which you were referred, access times and browser types.  We only use this information in aggregate and do not link it to you personally.  To gauge the effectiveness of our Site, we do collect some generic information about our visitors.  Our web servers automatically recognize a visitor’s domain name, the web page from which a visitor enters our Site, which pages a visitor visits on our Site, and how much time a visitor spends on each page and logs IP addresses.  We may use anonymous tracking technologies to collect, store and sometimes track information for statistical purposes and to improve the services we provide.  We aggregate this information and use it to evaluate and improve our Site.

We store information that we collect through cookies, log files, clear gifs, and/or third party sources for instance to verify your address and update your information.  A cookie is a small text file that is stored on a user’s computer for record-keeping purposes.  We may use cookies on this Site.  We may use session ID cookies and persistent cookies.  We use session cookies to make it easier for you to navigate our Site.  A session ID cookie expires when you close your browser.  A persistent cookie remains on your hard drive for an extended period of time.  You can remove persistent cookies by following directions provided in your Internet browser’s ‘help’ file.  Persistent cookies are used to differentiate subscribers from non-subscribers to customize the content of certain sections of the website and enable us to track and target the interests of our users to enhance the experience on our Site.  If you reject cookies, you may still use our Site, but your ability to use some areas of our Site, such as promotions or surveys, may be limited.  Some of our business partners may use cookies on our Site and we have no access to or control over these cookies.  This Privacy Policy covers the use of cookies by us only and does not cover the use of cookies by any such third parties.

Promotions – From time to time, we may provide you the opportunity to participate in promotions on our Site or otherwise, which might be sponsored or conducted by a third party.  If you participate, it may be subject to specific Terms and Conditions and we will request certain personally identifiable information from you such as name, mailing address, zip code and age.  Participation in these promotions is completely voluntary and you therefore have a choice whether or not to disclose this information.  We may transfer personal information to certain sponsors and ad partners that you have explicitly requested to receive information from.  It will be clear at the point of collection who is collecting the personal information and whose privacy statement will apply.  Some of our promotional offers have a feature that allows you to have the offer sent to a friend with your comment.  If you choose to use this feature, we collect the information of your friend(s) to facilitate the referral.

Surveys – We may from time to time provide a survey for our readers to fill out providing us with demographic information (such as income level and gender) to us.  We encourage you to submit this information so we can provide you a more personalized experience on our Site but participation is entirely voluntary.

Third Party Links – We encourage you to be aware when you leave our Site and to read the privacy statements of each and every website that collects personally identifiable information.  This Privacy Policy applies only to information collected by our Site.

Exceptional Circumstances – If 5SD is sold or disposed of as a going concern, whether by merger, sale of assets or otherwise, the relevant customer database of 5SD could, in whole or in part, be sold as part of that transaction.  In the event 5SD goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personal information will likely be among the assets transferred.  We also may have to release personal information when it is necessary to comply with judicial or other government subpoenas, warrants, orders, to enforce our Terms and Conditions or to protect the rights, property, or safety of 5SD or others.  By accessing our Site, you indicate your acceptance of such transfers and releases of your personal information.

We may use personal information and non-personal information for purposes unrelated to marketing, including:

(1) Responding to your inquiries, complaints and other communications;
(2) Processing and fulfilling reservations and/or purchases and making a record of such reservations and purchases;
(3) Bill your credit card for advance purchase, reservations and advance deposits;
(4) Contacting you for confirmation or customer service after reservations and purchases are made or after you sign up for or participate in certain activities;
(5) For statistical or demographic analysis;
(6) For tracking reservations and corresponding service usage;
(7) Sending you emails that relate to a service quotation, usage or reservation; and
(8) Communicating promotions, special offers and featured items to you, if you choose to receive such notices.

Our Site is maintained on servers located in the country where our regional offices are situated, and personal information is also stored on computers located in the regional offices.  Although we will take all steps reasonably necessary to ensure your data is treated securely and in accordance with this Privacy Policy, the country where the regional offices are situated may not offer a level of privacy protection for personal information as great as that offered in other jurisdictions.  Therefore, the disclosure of personal information pursuant to this Privacy Policy is at your own risk.  We make no representation that the practices described in this Privacy Policy are compliant with laws outside of the regional offices that apply to the collection, security, use and disclosure of personal information.

Security
We have security procedures in the storage and disclosure of personal information in order to prevent unauthorized access.  Keep in mind however, that no method of transmission over the Internet, or method of electronic storage, is one hundred percent secure.  Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.  We follow all PCI-DSS requirements and implement additional generally accepted industry standards.  Our Site may also contain links to other websites.  Keep in mind that we do not control and are not responsible for the privacy or security practices or the content of these or other websites.  We cannot enforce or control the security of the computers, electronic devices, or electronic communication method that a consumer may utilize to send e-mails and submit information to us over the Internet.  You are responsible for ensuring that the computers, mobile devices, electronic devices and electronic communication methods you utilize will provide adequate security for communicating with us.  We are not responsible for the disclosure or interception of your information before we receive it.  At 5SD all employees signed a confidentiality agreement that restricts them from disclosing any order information or customer details with any person.

Email Communications
We do not intentionally send you unsolicited email marketing communications.  If you choose to receive periodic communications from us, we may from time to time send you email messages describing new promotions, featured services, events, products and special offers.  When you sign up to our newsletter list, we request your email address in order to send you email on the latest offers, advanced notice of events, and more.  You can choose to stop receiving these emails at any time.  If you are no longer interested in receiving our mail communications, you may ‘opt-out’ or choose to be excluded from these communications by contacting us as provided below in ‘Contact Us’.

Content Publication
When you submit content to 5SD for publication including but not limited to comments, reviews, testimonials, votes or forum posts, you assign 5SD a transferrable, perpetual right to publish and/or commercially exploit said content without limitation.  You also warrant in submitting such content that the content is owned or produced by yourself or you otherwise have permission to assign publication rights to us.   Publication rights that you may have do not extend to fields specifically marked as private (e.g. email address), except in cases of clear violations of our Terms and Conditions.  Content submitted by you for publication may be disclosed to all visitors of our website, and/or republished on other websites at our sole discretion.  If you provide personal information either of your own or of any third party as part of publishable content, you warrant that you have permission to publish said information and indemnify us against any consequences resulting from the publication of said information.

Information Access
Subject to exclusions and/or exceptions clauses in the relevant legislatures in your state, jurisdiction and/or country, you have the right to request for access to, update or correct your personal information that we have on our record.  If you make an access request, we will ask you to verify your identity and we may charge an administration fee to cover the costs of meeting your request.

Changes to Privacy & Discreet Policy
We reserve the right to revise this Privacy Policy at any time without notice.  From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our Privacy Policy.  If our information practices change at some time in the future, we will post the Privacy Policy changes to our Site to notify you of these changes and provide you with the ability to review of these new uses.  Any revised Privacy Policy will only apply prospectively to personal information or non-personal information collected or modified after the effective date of the revised policy.  You should periodically review the Privacy Policy available at our Site for revisions.  Use of our Site after revision of the Privacy Policy signifies your consent to the revised Privacy Policy.

Contact Us:
If you have any questions regarding this Privacy Policy, you may write to us below.
Email: [email protected]* (* Note: Replace 5SD with 5STARSDAY.COM)

If you do not want to receive email communications from us in the future, please let us know by writing to us at the above postal address or send us an email.  If you supply us with your postal address online, you may receive periodic mailings from us with information on new products and services or upcoming events.

If you do not wish to receive such mailings, please let us know at the above postal address or by replying to the address and/or unsubscribe email links provided on such mailings.  Upon request and after security verification of identity, we provide Site visitors with access to all information that we maintain about them.  Customers can access this information and if errors are found, request that this information be corrected by emailing or by writing to us at the address provided above.  If you feel that this Site is not following its stated policy, please contact the Corporate & Legal Compliance team via the email provided above.